Have you ever listened to your Spotify Discover Weekly or Release Radar playlists and wondered how they work?
Did you know that these playlists are also crucial for getting your music heard by a new audience?
While stream growth is the most visible and immediate result of using our service, getting your track onto high-quality playlists has significant long-term benefits due to its effect on the Spotify algorithm.
The concept of "cracking" the Spotify algorithm may seem abstract to some, but it is a common goal for artist stakeholders all over the music industry - and for good reason.
In this post, we answer the most frequently asked questions about Spotify's algorithm and how Playlist Push works with it to help you break through the noise and accelerate your growth as an artist on Spotify.
Bandits for Recommendations by Treatments is the full name of Spotify's AI system (BaRT). This system analyzes users' platform behavior and adjusts their user experience accordingly, recommending new music based on their reactions to music they've already heard on the platform. BaRT also detects user behavior such as playlist additions, which include regular users adding your track to their personal playlists.
What impact does it have on me as an artist?
Spotify's algorithmic playlists can have a variety of effects on independent artists.
First, independent artists have the opportunity to gain a critical additional push to new users who have already been identified as being likely to enjoy their music.
It also means that if your songs are frequently skipped and do not appear on user-generated playlists, you are much less likely to benefit from being on Spotify's algorithmic playlists and being exposed to new users.
Why should I make an effort to appear on Algorithmic Playlists?
Every day, at least 60,000 songs are uploaded to Spotify as of February 2021.
The barriers to entry for independent artists have become lower than ever in the last decade; aspiring musicians can now create, distribute, and promote their music without the help of a record label.
While this is a wonderful benefit of easily accessible and inexpensive music resources, it also means that competition in the music industry is fiercer than ever.
Getting your songs on user-generated playlists helps to build listener data for your song, which is then fed into algorithm-based playlists.
From there, increased exposure and streams may cause a snowball effect, accelerating growth.
To cut through the "noise," use the rules of Spotify's algorithm to your advantage.
What role does Playlist Plugger play?
Now that you understand what the algorithm is and why it is critical for you to be on those algorithmic playlists, what triggers the algorithm?
We provide access to a network of high-quality playlists that provide real streams and are frequently maintained and updated by their owners at Playlist Plugger.
It is critical that the playlists on which your track appears are organic and not botted with fake followers and streams; at the start of 2021, Spotify reportedly removed approximately 750,000 songs from the platform that displayed suspicious bot-like consumption behavior.
We can ensure that your track will only receive playlist placements that have been "graded" favorably by Spotify's algorithm thanks to our advanced filtering process.
Adam Gonzalez, Spotify's Vice President of Marketing, has discussed how to get into both Discover Weekly and Release Radar.
Discover Weekly prefers songs with 20,000+ streams and a high level of listen-through, saves, playlist additions, and social shares.
Release Radar, on the other hand, promotes your new music to users who follow or listen to you on a regular basis.
Playlist pushing assists in getting your music to the right audience, which is more likely to have a positive impact on the metrics mentioned by Gonzalez, making Playlist Push an essential tool in your promotional toolbox.
Interested in promoting your music on Spotify?
Make use of our Spotify Playlist Pitching and TikTok Sound Promotion services.