Updated: Sep 18
Playlist Plugger, a global music marketing service, is now helping to get artists featured on popular Spotify playlists to increase their presence.
With their new playlist pitching services, Playlist Plugger can help up-and-coming musicians get airtime on Spotify playlists with high amounts of actual daily streams. The firm’s team of playlist experts uses their connections with real playlist curators to target the right musical influencers and the right audiences to fit the artist’s sound, image, and targeted demographic. More details can be found at https://www.spotifyplugger.com/product-page/basic-spotify-plug
Playlist Plugger knows that although Spotify was touted as a democratization of the recording industry, favorable to independent labels and artists, this is not strictly the case. The launch coincides with a recent exposé on DIY Musician which stated that Spotify is now driven by complex algorithms and the Spotify Popularity Index, which almost always favors bands and solo artists who are already well known.
As such, taste-making playlists like Spotify’s own Discover Weekly are both increasingly important in determining the success or failure of an artist on the platform, and increasingly difficult for new musicians to penetrate.
Therefore, Playlist Plugger offers a simple sliding scale of services, which allows artists to target a selection of playlists on the basis of listenership and potential reach. The firm only targets playlists that are curated and followed by real people, not bots. They also offer genre-specific placements.
More information on how their system works can be accessed at https://www.spotifyplugger.com/services
The marketing service’s most basic package targets 3 to 5 playlist positions, with an expected audience reach of 35,000 to 50,000 people, which will result in approximately 5k - 500k song streams. This ranges up to their most comprehensive playlist service, which, by comparison, targets 88 to 104 playlist positions for a 2 to 3 million people audience reach, leading to around 300,000 song streams.
By generating this high listening traction, attention from Spotify’s own playlist curators typically follows, as does the generation of an authentic quality listenership. Playlist Plugger is a full-service global music marketing service. In addition to their playlist ranking services, they specialize in social media marketing, public relations, and digital distribution.
A spokesperson for the firm said, “Because we have the largest online playlist directory, we only pitch to real playlists that get you high amounts of streams. We have 24/7 customer support and guarantee placements or money back.”
More information is available at https://www.spotifyplugger.com/plans-pricing