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Ecom €? Multi Vendor Ecommerce Shopping Cart Platform

Magento 2 multi-vendor marketplace solution by CedCommerce is a suitable option for entrepreneurs looking to build a multi-vendor online marketplace. This would enable the coming together of vendors on a common platform to market their products, showcase their vendor profile, manage orders from their dedicated vendor dashboard and view sales reports.

Ecom – Multi Vendor Ecommerce Shopping Cart Platform

The multi Vendor marketplace solution for Magento offers a multitude of features for transforming your Magento ecommerce website into a workable and feature-rich multi vendor stores such as Amazon and eBay. With the help of various Magento multi vendor modules, vendors owning Magento 2 stores can create a website tailor-made to their specific business requirements.

This multi vendor Marketplace extension can convert your existing ecommerce store (on Magento 2) into a complete online shopping mall. You can add multiple vendors to this marketplace, and allow them to manage their inventory, shipments, and more. Each vendor has the option to add different types of products that can be shipped via FedEx, USPS, DHL, PayPal, Stripe, and Aramex. This marketplace extension is responsive, thus you can access your ecommerce store on any smart device with complete ease..

Multiple Vendors Extension is a popular Magento 2 Multi Vendor ecommerce extension that offers many features. With this extension, you can manage vendors and their orders, set commissions, and even set up a question area where vendors can ask you questions about the marketplace.

Yo!Kart is a dedicated multi-vendor platform to build the online ecommerce marketplaces. It is a license based turnkey solution that comes with a plethora of in-built features such as product catalog, separate vendor storefronts, multi-lingual, abandoned cart recovery, etc. Yo!Kart offers unmatchable UI/UX design to ensure your customer experience is flawless. The platform is completely customizable according to the needs of the business.

In the world of ecommerce, this platform is a becoming a popular favorite among business owners. The platform caters to stores that have high SKUs, through its simple and easy inventory management. Magento is also a fan-favorite because of its secure ecommerce platforms and easy compatibility with major hosting providers.

When thinking about common online store functionality, a shopping cart usually comes to mind. Many marketplace founders list it as a key feature of their platform too. But building a shopping cart gets complicated when there's more than one seller. Before investing in developing a multi-vendor shopping cart, it's crucial to determine if your marketplace will actually benefit from one and if those benefits will outweigh the costs.

There are many articles and software products out there that promise to help you build a multi-vendor shopping cart. Yet, they often fail to define what a multi-vendor shopping cart is, exactly, and what different ways to build one are. This article will shed light on these topics.

Sometimes, multi-vendor shopping cart is used as a synonym for online marketplace, sometimes also called multi-vendor marketplace. This is misleading. An online marketplace is a complex web application, and cart functionality is just one of its possible components. In fact, many online marketplaces don't have anything that would constitute a shopping cart experience.

An online multi-vendor marketplace is a platform that enables multiple different providers to offer goods or services to multiple different customers. Customers mostly pay for the products or services with money, though there are marketplaces based on gifting or barter as well. The key is that there are multiple parties looking for a certain value and multiple parties providing that value. For comparison, an online store is not a marketplace because it has only one seller. A social networking site is not a marketplace since there's no exchange of a specific value between parties.

A shopping cart, meanwhile, is an experience where a customer can add multiple items to their cart (a virtual one in this context) and purchase all of them in a single transaction. The shopping cart feature has become such a staple of online stores that it's difficult to find one without it.

While many online marketplaces have a multi-vendor shopping cart, there are just as many that don't. It's not a given that your marketplace needs or would even benefit from having a shopping cart experience.

Many aspiring marketplace entrepreneurs, especially those with experience running their own online store, assume that a multi-vendor shopping cart is a must-have on their marketplace as well. Though sometimes building a cart is the right call from the very beginning, other times it can be postponed until later. Then there are cases where a shopping cart is completely unnecessary or would only complicate the customer experience.

A marketplace type where a shopping cart is unnecessary is a rental or service marketplace where the customers need to be physically present for the service. You can only be in one Uber at a time, so it doesn't really make sense to order many rides at once. Similarly, you probably don't want to distribute a single night's stay between multiple Airbnb apartments.

There are also some marketplaces where, even if it would technically make sense to purchase multiple products in one go, it rarely (if ever) happens. For example, on a marketplace for selling expensive pieces of art or collectibles, most transactions will only involve one product. In such scenarios, a shopping cart experience only makes the purchase process more complex. An "Add to cart" button means an extra step in the checkout experience as opposed to a simpler "Buy now" flow.

If you expect your typical customer to buy multiple products in one go, the next question is whether you expect them to buy from one or multiple vendors. You might be better off building a single-vendor shopping cart on your multi-vendor marketplace.

Even if you expect a typical customer to want to purchase from multiple vendors in a single session, the cart experience is not an obvious best solution. An increasingly large portion of e-commerce is happening on mobile, and many marketplaces have opted for a simpler "Buy now" experience.

Typical examples of this are secondhand clothing marketplaces. Vinted and Depop, two European unicorn marketplaces, have never had a shopping cart. Instead, if you want to buy a piece of clothing on these platforms, you click "Buy now" and confirm your purchase immediately. If you want to buy multiple items, even from the same seller, you simply click "Buy now" multiple times.

Guest checkout on online marketplaces is another complex topic, and it deserves its own dedicated post. For now, I predict that many marketplace platforms will question if a shopping cart really offers an optimal customer experience. A combination of no guest checkout and no shopping carts will likely become more and more commonplace in the future.

There are many reasons not to build a multi-vendor shopping cart, but for some marketplaces, it can be necessary to offer the best possible user experience. One such scenario is when you expect a significant number of buyers to purchase products from multiple sellers in one session and to do so via guest checkout. Without a multi-vendor shopping cart, they would have to type in their credit card details, shipping address, and other required information once per product. For example, marketplace giants eBay and Etsy both offer a guest checkout option.

Another benefit of a shopping cart is that it makes it easier to offer things like discounts for purchasing multiple items or coupons that give you a 10% discount on your total order. Platforms that opt for the "Buy now" flow are more limited in their discount options.

The concept of a multi-vendor shopping cart sounds simple, but the more you think about the details, the more complex it gets. A shopping cart experience may have to take into account shipping options, discount codes, order changes, different commissions, currency, and split payouts. Below, I share an example of a checkout flow that includes all of these steps.

This poses a problem for an aspiring marketplace entrepreneur. If it's not possible to build a perfect solution from the beginning, what to do? In this section, I'll discuss four ways to move forward with a multi-vendor shopping cart.

If handling payouts manually is not an option for you, an alternative is to compromise on the simplicity of the user experience and create a multi-vendor shopping cart with single-vendor checkout. In practice, this means that the customer can see all the items in one cart, but they are grouped by vendor. The customer checks out once per vendor instead of per cart. Shopify's marketplace kit uses this approach. Purchasing products from multiple vendors at once is not possible due to limitations in Shopify's checkout API.

While the single-vendor checkout approach can improve the customer experience over no cart at all, it doesn't solve everything. If you allow checking out as a guest, any customer who isn't signed in needs to enter their information multiple times. Coupons offering discounts for buying multiple products are not possible.

A variation to the approach above is to have a shopping cart where each seller's items are still bought separately, but each transaction happens separately under the hood. The customer enters their payment information only once, after which the marketplace initiates multiple transactions on their card behind the scenes. Essentially, you would be hiding the fact that you're completing multiple checkouts at once.

If building a full multi-vendor shopping cart is a must-have for you, and none of the earlier approaches wor


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